Why Criminals Want Your Data

Last week, we discussed why cybersecurity can’t stop at Awareness Month. Now let’s address a critical question:

Why are cybercriminals so interested in your business at all?

The short answer: Your data is valuable.

The Many Faces of Valuable Data

Attackers don’t just go after global corporations or government agencies. They target businesses of all sizes — especially SMBs — because they hold a treasure trove of digital assets that can be monetized in countless ways.

Here’s what they’re after:

• Customer data: Names, emails, credit card info, health records — all of it can be sold on the dark web.

• Business data: Pricing models, contracts, intellectual property — information that competitors or bad actors can exploit.

• Access: Even if you think your business doesn’t store sensitive data, your systems can be used as a backdoor into partners or vendors.

• Disruption leverage: Ransomware groups know your operations are mission-critical. They bank on the fact that downtime costs you money — and that you’ll pay to get back online.

The Myth of “We’re Too Small to Be a Target”

One of the most dangerous assumptions in the SMB world is, “We’re not big enough to matter.”

Attackers count on that. Automated tools now scan the internet 24/7 for weak passwords, unpatched software, or misconfigured systems — and they don’t care who you are.

When defenses are weak, they strike.

Understanding the Real Stakes

Unlike a physical burglary, a cyberattack doesn’t require a break-in. A single careless click, an untrained employee, or an old piece of software can open the door. And once inside, attackers can move fast.

The impact isn’t just financial. It’s reputational. It’s operational. It’s existential.

Next Week: Turning Awareness into Action

Now that you know why SMBs are attractive targets, the next step is understanding how to defend yourself.

Next Wednesday, we’ll explore what a “security program” actually looks like — and how to build one that fits your budget and business.

Ready to find out where your data may be most at risk?

Explore our 1-month free preview of the Information Technology Security Program Implementation Series and get weekly tips on protecting your business data before attackers find a way in.

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